Information we collect
We may collect information you choose to provide, including your name, email address, phone number, appointment details, service and stylist selections, and information submitted through contact, consultation, or booking forms.
We may also receive basic technical and usage information, such as device and browser type, pages viewed, interactions with the website, approximate location derived from an IP address, referring pages, cookie choices, and analytics information.
How information is used
We use information to answer questions, present relevant services and availability, support the booking journey, prepare for appointments, improve the website, protect against misuse, measure advertising performance when permitted, and meet business or legal obligations.
We do not create a Square customer or appointment merely because you browse the website. Customer matching or creation, card-on-file processing, and appointment creation occur only when you intentionally complete the secure booking steps.
Analytics and advertising
With your permission, Google Analytics 4 helps us understand website use. Google Tag Manager helps deliver approved measurement tools, and Google Ads may measure whether advertising leads to meaningful website actions.
We may measure anonymous booking-funnel actions such as the service selected, stylist level selected, stylist selected, availability viewed, appointment time selected, and whether a booking form was started or submitted. When an appointment completed through Square is accepted, we may also send Google Ads the acceptance time, a one-way hashed version of the email address and phone number in the Square customer record, and a unique transaction reference. This server-side conversion measurement is used only when enabled and legally permitted; it does not send Google the customer's name, appointment notes, card information, or the raw email address or phone number.
Square and other providers
Square supports the salon's service catalog, availability, customer records, appointments, payments, and secure card tools. The website reads service and availability information from Square and transmits the information required to complete a booking securely to Square under Square's own privacy terms.
We also rely on website hosting, content delivery, security, analytics, and advertising providers. These providers may process limited information to perform services for us and are expected to handle it according to their agreements and applicable law.
Cookies and similar technologies
Necessary technologies support security, navigation, and your saved privacy choice. Analytics and advertising technologies remain off until you give the relevant permission. You can review or change your choices at any time through Cookie Settings in the footer. See our Cookie Policy for more information.
Data security
We use reasonable technical and organizational safeguards designed to protect information. No website, internet transmission, or storage system can be guaranteed completely secure. Payment-card details are handled through Square's secure payment tools rather than exposed to the salon website.
Data retention
We keep information only as long as reasonably needed for the purpose for which it was collected, salon operations, dispute prevention, security, accounting, or legal obligations. Retention may differ depending on whether information is held by the salon, Square, an analytics provider, or another service provider.
Children's privacy
The website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13. Appointments for minors should be arranged with a parent or legal guardian. If you believe a child submitted information without appropriate permission, please call us.
Your choices and privacy rights
You can reject non-essential cookies, change your cookie choices, or use browser controls. Depending on applicable law, you may also ask to access, correct, or delete certain personal information, or object to certain uses. We may need to verify a request and may retain information when legally permitted or required.
Changes to this policy
We may update this policy as the website, salon services, providers, or legal requirements change. The revised date at the top identifies the latest published version.
Contact us
For privacy questions or assistance, email fernandasbeautysalon@gmail.com, call 617-777-8204, or write to Fernanda's Beauty Salon, 317 Broadway, Somerville, MA 02145.